Pri­vacy Po­licy

Pri­vacy Po­licy

In the fol­lowing we in­form you about the hand­ling of your per­sonal data when vi­si­ting our web­site and when using the ser­vices of­fered on our web­site.

Data pro­tec­tion of­ficer: Sonja Stei­nert
Con­tact: sonja.steinert@fertilly.com

1. Our data pro­tec­tion — in brief

The fol­lowing in­for­ma­tion pro­vides a simple over­view of what hap­pens to your per­sonal data when you visit this web­site. Per­sonal data is any data by which you can be per­so­nally iden­ti­fied. For more de­tailed in­for­ma­tion on data pro­tec­tion, please refer to our pri­vacy po­licy listed below this text.

Data collec­tion on this web­site 
Who is re­spon­sible for data collec­tion on this web­site?
Data pro­ces­sing on this web­site is car­ried out by the web­site ope­rator. You can find his con­tact de­tails in the im­print of this web­site.

How do we collect your data? 
On the one hand, your data is collected by you pro­vi­ding it to us. This can be, for ex­ample, data that you enter in a con­tact form. Other data is collected au­to­ma­ti­cally by our IT sys­tems when you visit the web­site. This is mainly tech­nical data (In­ternet browser, ope­ra­ting system or time of page view). This data is collected au­to­ma­ti­cally as soon as you enter this web­site.

What do we use your data for? 
Part of the data is collected to en­sure error-free pro­vi­sion of the web­site. Other data may be used to ana­lyze your user be­ha­vior and, if ne­cessary, to con­tact you per­so­nally, with the data you have pro­vided us.

What rights do you have re­gar­ding your data? 
You have the right at any time to re­ceive in­for­ma­tion free of charge about the origin, re­ci­pient and pur­pose of your stored per­sonal data. You also have a right to de­mand the cor­rec­tion or de­le­tion of this data. For this pur­pose, as well as for fur­ther ques­tions on the sub­ject of data pro­tec­tion, you can con­tact us at any time at the ad­dress given in the im­print. Fur­ther­more, you have the right to lodge a com­p­laint with the com­pe­tent su­per­vi­sory aut­ho­rity.  You also have the right to re­quest the restric­tion of the pro­ces­sing of your per­sonal data under cer­tain cir­cum­s­tances. For de­tails, please refer to the pri­vacy po­licy under “Right to restric­tion of pro­ces­sing”.

Third-party ana­lysis tools and tools 
When vi­si­ting this web­site, your sur­fing be­ha­vior may be sta­tis­ti­cally ana­lyzed. This is done pri­ma­rily with coo­kies and with so-called ana­lysis pro­grams. The ana­lysis of your sur­fing be­ha­vior is usually an­ony­mous; the sur­fing be­ha­vior cannot be traced back to you.  You can ob­ject to this ana­lysis or pre­vent it by not using cer­tain tools. De­tailed in­for­ma­tion about these tools and about your ob­jec­tion op­tions can be found in the fol­lowing pri­vacy po­licy.

2. Ex­ternal hos­ting

This web­site is hosted by an ex­ternal ser­vice pro­vider (hoster). Per­sonal data collected on this web­site is stored on the hoster’s ser­vers. This may in­clude IP ad­dresses, con­tact re­quests, meta and com­mu­ni­ca­tion data, con­tract data, con­tact data, names, web­site ac­cesses and other data ge­ne­rated via a web­site.  The hoster is used for the pur­pose of ful­fil­ling the con­tract with our po­ten­tial and exis­ting cus­to­mers (Art.6 para. 1 lit. b DSGVO) and in the in­te­rest of a se­cure, fast and ef­fi­cient pro­vi­sion of our on­line offer by a pro­fes­sional pro­vider (Art. 6 para. 1 lit. f DSGVO).  Our hoster will only pro­cess your data to the extent ne­cessary to ful­fill its ser­vice ob­li­ga­tions and follow our in­st­ruc­tions re­gar­ding this data.

Con­clu­sion of a con­tract for com­mis­sioned pro­ces­sing 
To en­sure data pro­tec­tion-com­pliant pro­ces­sing, we have con­cluded an order pro­ces­sing con­tract with our hoster.

3. Ge­neral notes and ob­li­ga­tory in­for­ma­tion

Data pro­tec­tion 
The ope­ra­tors of these pages take the pro­tec­tion of your per­sonal data very se­riously. We treat your per­sonal data con­fi­den­ti­ally and in ac­cordance with the sta­tu­tory data pro­tec­tion re­gu­la­tions and this data pro­tec­tion de­cla­ra­tion. When you use this web­site, va­rious per­sonal data are collected. Per­sonal data is data with which you can be per­so­nally iden­ti­fied. This pri­vacy po­licy ex­p­lains what data we collect and what we use it for. It also ex­p­lains how and for what pur­pose this is done. We would like to point out that data trans­mis­sion on the In­ternet (e.g. when com­mu­ni­ca­ting by e‑mail) can have se­cu­rity gaps. Com­plete pro­tec­tion of data against ac­cess by third par­ties is not pos­sible.

Note on the re­spon­sible party 
The re­spon­sible party for data pro­ces­sing on this web­site is:
Fer­tilly GmbH
Schön­hauser Allee 36
10435 Berlin
Phone: 030–403-6355–90
Web­site: www.fertilly.com

The con­troller is the na­tural or legal person who alone or jointly with others de­ter­mines the pur­poses and means of the pro­ces­sing of per­sonal data (e.g. names, e‑mail ad­dresses or si­milar).

Re­vo­ca­tion of your con­sent to data pro­ces­sing 
Many data pro­ces­sing ope­ra­tions are only pos­sible with your ex­press con­sent. You can re­voke con­sent you have al­ready given at any time. For this pur­pose, an in­formal com­mu­ni­ca­tion by e‑mail to us is suf­fi­cient. The le­ga­lity of the data pro­ces­sing car­ried out until the re­vo­ca­tion re­mains un­af­fected by the re­vo­ca­tion.

Right to ob­ject to data collec­tion in spe­cial cases and to di­rect ad­ver­ti­sing (Art. 21 DSGVO). 
If data pro­ces­sing is car­ried out on the basis of Art. 6 (1) lit. E or f DSGVO, they have the right to ob­ject to the pro­ces­sing of their per­sonal data at any time for re­a­sons ari­sing from their par­ti­cular si­tua­tion; this also ap­p­lies to pro­filing based on these pro­vi­sions. The re­spec­tive legal basis on which pro­ces­sing is based can be found in this pri­vacy po­licy. If you object,we will no longer pro­cess your per­sonal data con­cerned un­less we can de­mons­trate com­pel­ling le­gi­ti­mate grounds for the pro­ces­sing which over­ride your in­te­rests, rights and free­doms, or the pro­ces­sing serves the pur­pose of as­ser­ting, ex­er­cising or de­fen­ding legal claims (ob­jec­tion under Ar­ticle 21(1) DSGVO). If their per­sonal data is pro­cessed for the pur­pose of di­rect mar­ke­ting, they have the right to ob­ject at any time to the pro­ces­sing of per­sonal data con­cer­ning them for the pur­pose of such mar­ke­ting; this also ap­p­lies to pro­filing, in­sofar as it is re­lated to such di­rect mar­ke­ting. If you ob­ject, your per­sonal data will sub­se­quently no longer be used for the pur­pose of di­rect mar­ke­ting (ob­jec­tion pur­suant to Ar­ticle 21 (2) DSGVO).

Right of com­p­laint to the com­pe­tent su­per­vi­sory aut­ho­rity 
In the event of vio­la­tions of the GDPR, data sub­jects have the right to lodge a com­p­laint with a su­per­vi­sory aut­ho­rity, in par­ti­cular in the Member State of their ha­bi­tual re­si­dence, their place of work or the place of the al­leged vio­la­tion. The right of ap­peal is wi­thout pre­ju­dice to any other ad­mi­nis­tra­tive or ju­di­cial re­medy.

Right to data por­ta­bi­lity 
You have the right to have data that we pro­cess au­to­ma­ti­cally on the basis of your con­sent or in per­for­mance of a con­tract handed over to you or to a third party in a common, ma­chine-read­able format. If you re­quest the di­rect transfer of the data to ano­ther con­troller, this will only be done in­sofar as it is tech­ni­cally fea­sible.

SSL or TLS en­cryp­tion 
For se­cu­rity re­a­sons and to pro­tect the trans­mis­sion of con­fi­den­tial con­tent, such as or­ders or re­quests that you send to us as the site ope­rator, this site uses SSL or TLS en­cryp­tion. You can re­co­gnize an en­crypted con­nec­tion by the fact that the ad­dress line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.  If SSL or TLS en­cryp­tion is ac­ti­vated, the data you transmit to us cannot be read by third par­ties.

In­for­ma­tion, de­le­tion and cor­rec­tion 
Wi­thin the frame­work of the ap­p­li­cable legal pro­vi­sions, you have the right at any time to free in­for­ma­tion about your stored per­sonal data, its origin and re­ci­pient and the pur­pose of data pro­ces­sing and, if ne­cessary, a right to cor­rec­tion or de­le­tion of this data. For this pur­pose, as well as for fur­ther ques­tions on the sub­ject of per­sonal data, you can con­tact us at any time at the ad­dress given in the im­print.

Right to restric­tion of pro­ces­sing 
You have the right to re­quest the restric­tion of the pro­ces­sing of your per­sonal data. To do this, you can con­tact us at any time at the ad­dress given in the im­print. The right to restric­tion of pro­ces­sing exists in the fol­lowing cases: If you dis­pute the ac­cu­racy of your per­sonal data stored by us, we usually need time to ve­rify this.For the du­ra­tion of the ve­ri­fi­ca­tion, you have the right to re­quest the restric­tion of the pro­ces­sing of your per­sonal data.
If the pro­ces­sing of your per­sonal data happened/is hap­pe­ning un­law­fully, you can re­quest the restric­tion of data pro­ces­sing in­s­tead of de­le­tion. If we no longer need your per­sonal data,but you need it to ex­er­cise, de­fend or en­force legal claims, you have the right to re­quest restric­tion of the pro­ces­sing of your per­sonal data in­s­tead of era­sure.

If you have lodged an ob­jec­tion pur­suant to Art. 21 (1) DSGVO, a ba­lan­cing of your and our in­te­rests must be car­ried out. As long as it has not yet been de­ter­mined whose in­te­rests pr­e­vail, you have the right to re­quest the restric­tion of the pro­ces­sing of your per­sonal data. If you have restricted the pro­ces­sing of your per­sonal data, this data — apart from its sto­rage — may only be pro­cessed with your con­sent or for the as­ser­tion, ex­er­cise or de­fense of legal claims or for the pro­tec­tion of the rights of ano­ther na­tural or legal person or for re­a­sons of an im­portant pu­blic in­te­rest of the Eu­ro­pean Union or a Member State.

4. Data collec­tion on this web­site

Coo­kies 
The In­ternet pages partly use so-called coo­kies. Coo­kies do not cause any da­mage to your com­puter and do not con­tain vi­ruses. Coo­kies serve to make our offer more user-friendly, more ef­fec­tive and safer. Coo­kies are small text files that are stored on your com­puter and saved by your browser.  Most of the coo­kies we use are so-called “ses­sion coo­kies”. They are au­to­ma­ti­cally de­leted at the end of your visit.Other coo­kies re­main stored on your ter­minal de­vice until you de­lete them. These coo­kies allow us to re­co­gnize your browser on your next visit.  You can set your browser so that you are in­formed about the set­ting of coo­kies and allow coo­kies only in in­di­vi­dual cases, ex­clude the ac­cep­t­ance of coo­kies for cer­tain cases or in ge­neral and ac­ti­vate the au­to­matic de­le­tion of coo­kies when clo­sing the browser. If coo­kies are de­ac­ti­vated, the func­tio­n­a­lity of this web­site may be li­mited. Coo­kies that are re­quired to carry out the elec­tronic com­mu­ni­ca­tion pro­cess or to pro­vide cer­tain func­tions that you have re­quested (e.g. shop­ping cart func­tion) are stored on the basis of Art. 6 para. 1lit. f DSGVO. The web­site ope­rator has a le­gi­ti­mate in­te­rest in sto­ring coo­kies for the tech­ni­cally error-free and op­ti­mized pro­vi­sion of its ser­vices. If a cor­re­spon­ding con­sent has been re­quested (e.g. con­sent to store coo­kies), the pro­ces­sing is based ex­clu­si­vely on Art. 6 (1) lit. a DSGVO; the con­sent can be re­voked at any time. In­sofar as other coo­kies (e.g. coo­kies to ana­lyze your sur­fing be­ha­vior) are stored, these are treated se­pa­r­ately in this pri­vacy po­licy.

Cus­to­mize cookie set­tings 

Server log files 
The pro­vider of the pages au­to­ma­ti­cally collects and stores in­for­ma­tion in so-called server log files, which your browser au­to­ma­ti­cally trans­mits to us. These are:
— browser type and browser ver­sion
— Ope­ra­ting system used
— re­ferrer URL
— Host name of the ac­ces­sing com­puter
— Time of the server re­quest
— IP ad­dress

This data is not merged with other data sources. The collec­tion of this data is based on Art. 6 para. 1 lit. f DSGVO. The web­site ope­rator has a le­gi­ti­mate in­te­rest in the tech­ni­cally error-free pre­sen­ta­tion and op­ti­miz­a­tion of its web­site — for this pur­pose, the server log files must be collected.

Con­tact form
If you send us in­qui­ries via the con­tact form, your data from the in­quiry form, in­clu­ding the con­tact data you pro­vided there, will be stored by us for the pur­pose of pro­ces­sing the in­quiry and in case of follow-up ques­tions. We do not pass on this data wi­thout your con­sent. The pro­ces­sing of this data is based on Art.6 para. 1 lit. b DSGVO, if your re­quest is re­lated to the per­for­mance of a con­tract or is ne­cessary for the im­ple­men­ta­tion of pre-con­trac­tual mea­sures. In all other cases, the pro­ces­sing is based on our le­gi­ti­mate in­te­rest in the ef­fec­tive pro­ces­sing of the re­quests ad­dressed to us (Art. 6 (1) (f) DSGVO) or on your con­sent (Art. 6 (1) (a) DSGVO), if this has been re­quested. The data you enter in the con­tact form will re­main with us until you re­quest us to de­lete it, re­voke your con­sent to store it, or the pur­pose for sto­ring the data no longer ap­p­lies (e.g. after we have com­pleted pro­ces­sing your re­quest). Man­da­tory legal pro­vi­sions — in par­ti­cular re­ten­tion pe­riods — re­main un­af­fected.

In­quiry by e‑mail, te­le­phone or chat
If you con­tact us by e‑mail, phone or chat, your re­quest in­clu­ding all re­sul­ting per­sonal data (name, re­quest) will be stored and pro­cessed for the pur­pose of pro­ces­sing your re­quest. We do not pass on this data wi­thout your con­sent.  The pro­ces­sing of this data is based on Art.6 para. 1 lit. b DSGVO, if your re­quest is re­lated to the per­for­mance of a con­tract or is ne­cessary for the im­ple­men­ta­tion of pre-con­trac­tual mea­sures. In all other cases, the pro­ces­sing is based on your consent(Art. 6 para. 1 lit. a DSGVO) and/or on our le­gi­ti­mate in­te­rests (Art.6 para. 1 lit. f DSGVO), as we have a le­gi­ti­mate in­te­rest in the ef­fec­tive pro­ces­sing of re­quests ad­dressed to us.  The data you send to us via con­tact re­quests will re­main with us until you re­quest us to de­lete it, re­voke your con­sent to store it, or the pur­pose for sto­ring the data no longer ap­p­lies (e.g. after we have com­pleted pro­ces­sing your re­quest). Man­da­tory legal pro­vi­sions — in par­ti­cular legal re­ten­tion pe­riods — re­main un­af­fected.

Re­gis­tra­tion on this web­site
You can re­gister on this web­site in order to use ad­di­tional func­tions on the site. We use the data en­t­ered for this pur­pose only for the pur­pose of using the re­spec­tive offer or ser­vice for which you have re­gis­tered. The man­da­tory in­for­ma­tion re­quested du­ring re­gis­tra­tion must be pro­vided in full. Other­wise we will re­ject the re­gis­tra­tion. For im­portant changes, for ex­ample in the scope of the offer or for tech­ni­cally ne­cessary changes, we use the e‑mail ad­dress pro­vided du­ring re­gis­tra­tion to in­form you in this way.  The pro­ces­sing of the data en­t­ered du­ring re­gis­tra­tion is car­ried out for the pur­pose of im­ple­men­ting the user re­la­ti­onship es­tab­lished by the re­gis­tra­tion and, if ne­cessary, for in­itia­ting fur­ther contracts(Art. 6 para. 1 lit. b DSGVO). The data collected du­ring re­gis­tra­tion will be stored by us for as long as you are re­gis­tered on this web­site and will then be de­leted. Legal re­ten­tion pe­riods re­main un­af­fected.

Re­gis­tering with Face­book Con­nect
In­s­tead of re­gis­tering di­rectly on this web­site, you can re­gister with Face­book Con­nect. The pro­vider of this ser­vice is Face­book Ire­land Li­mited, 4 Grand Canal Square, Dublin 2, Ire­land. If you de­cide to re­gister with Face­book Con­nect and click on the “Login with Facebook”/“Connect with Face­book” button, you will au­to­ma­ti­cally be re­di­rected to the Face­book plat­form. There you can log in with your usage data. This links your Face­book pro­file to this web­site or our ser­vices. Through this link, we gain ac­cess to your data de­po­sited with Face­book. These are mainly:
— Face­book name
— Face­book pro­file and title pic­ture
— Face­book title pic­ture
— Email ad­dress de­po­sited with Face­book
— Face­book ID
— Face­book friends lists
— Face­book Likes (“Like” votes)
— bir­thday
— Gender (sex)
— Country
— lan­guage

This data is used to set up, pro­vide and per­so­na­lize your ac­count.

Re­gis­tra­tion with Face­book Con­nect and the as­so­ciated data pro­ces­sing ope­ra­tions are based on your con­sent (Art. 6 (1) a DSGVO). You can re­voke this con­sent at any time with ef­fect for the fu­ture. For more in­for­ma­tion, please refer to the Face­book Terms of Use and the Face­book Pri­vacy Po­licy. These can be found at: https://de-de.facebook.com/about/privacy/und https://de-de.facebook.com/legal/terms/.

Pro­ces­sing of data (cus­tomer and con­tract data)
We collect, pro­cess and use per­sonal data only to the extent that they are ne­cessary for the es­tab­lish­ment, con­tent or mo­di­fi­ca­tion of the legal re­la­ti­onship (in­ven­tory data). This is done on the basis of Art. 6 para. 1 lit. b DSGVO, which per­mits the pro­ces­sing of data for the ful­fill­ment of a con­tract or pre-con­trac­tual measures.Personal data about the use of this web­site (usage data)we collect, pro­cess and use only to the extent ne­cessary to en­able the user to use the ser­vice or to bill. The collected cus­tomer data will be de­leted after com­ple­tion of the order or ter­mi­na­tion of the busi­ness re­la­ti­onship. Legal re­ten­tion pe­riods re­main un­af­fected.

5. So­cial media

Face­book Plugins (Like & Share Button).
Plugins of the so­cial net­work Face­book, pro­vider Face­book Inc., 1 Ha­cker Way, Menlo Park, Ca­li­fornia 94025, USA, are in­te­grated on this web­site. You can re­co­gnize the Face­book plugins by the Face­book logo or the “Like button” (“Like”) on this web­site. You can find an over­view of the Face­book plugins here: https://developers.facebook.com/docs/plugins/?locale=de_DE. When you visit this web­site, a di­rect con­nec­tion is es­tab­lished bet­ween your browser and the Face­book server via the plugin. Face­book thereby re­ceives the in­for­ma­tion that you have vi­sited this web­site with your IP ad­dress. If you click the Face­book “Like” button while you are logged into your Face­book ac­count, you can link the con­tent of this web­site on your Face­book pro­file. This al­lows Face­book to as­so­ciate your visit to this web­site with your user ac­count.  We would like to point out that we, as the pro­vider of the pages, have no know­ledge of the con­tent of the trans­mitted data or its use by Face­book. For more in­for­ma­tion, please refer to Facebook’s pri­vacy po­licy at: https://de-de.facebook.com/privacy/explanation.

If you do not want Face­book to be able to as­so­ciate your visit to this web­site with your Face­book user ac­count, please log out of your Face­book user ac­count. The use of Face­book plugins is based on Art. 6 para. 1 lit. f DSGVO. The web­site ope­rator has a le­gi­ti­mate in­te­rest in en­su­ring the grea­test pos­sible vi­si­bi­lity in so­cial media.

6. Ana­lysis tools and ad­ver­ti­sing

Google Ana­ly­tics
This web­site uses func­tions of the web ana­lysis ser­vice Google Ana­ly­tics. The pro­vider is Google Ire­land Li­mited (“Google”), Gordon House, Barrow Street, Dublin 4, Ire­land.  Google Ana­ly­tics uses so-called “coo­kies”. These are text files that are stored on your com­puter and en­able an ana­lysis of your use of the web­site. The in­for­ma­tion ge­ne­rated by the cookie about your use of this web­site is usually trans­mitted to a Google server in the USA and stored there.  The sto­rage of Google Ana­ly­tics coo­kies and the use of this ana­lysis tool are based on Art. 6 (1) lit. f DSGVO.  The web­site ope­rator has a le­gi­ti­mate in­te­rest in ana­ly­zing user be­ha­vior in order to op­ti­mize both its web­site and its ad­ver­ti­sing. In­sofar as a cor­re­spon­ding con­sent has been re­quested (e.g. con­sent to store coo­kies), the pro­ces­sing is car­ried out ex­clu­si­vely on the basis of Art. 6 (1) lit. a DSGVO; the con­sent can be re­voked at any time.

IP an­ony­miz­a­tion
We have ac­ti­vated the IP an­ony­miz­a­tion func­tion on this web­site. This means that your IP ad­dress is shor­tened by Google wi­thin member states of the Eu­ro­pean Union or in other con­trac­ting states of the Agree­ment on the Eu­ro­pean Eco­nomic Area be­fore being trans­mitted to the USA. Only in ex­cep­tional cases will the full IP ad­dress be trans­mitted to a Google server in the USA and shor­tened there. On be­half of the ope­rator of this web­site, Google will use this in­for­ma­tion for the pur­pose of eva­lua­ting your use of the web­site, com­pi­ling re­ports on web­site ac­ti­vity and pro­vi­ding other ser­vices re­la­ting to web­site ac­ti­vity and in­ternet usage to the web­site ope­rator. The IP ad­dress trans­mitted by your browser as part of Google Ana­ly­tics will not be merged with any other data held by Google.

Browser Plugin
You may re­fuse the use of coo­kies by selec­ting the ap­pro­priate set­tings on your browser, however please note that if you do this you may not be able to use the full func­tio­n­a­lity of this web­site. You can also pre­vent the collec­tion of data ge­ne­rated by the cookie and re­lated to your use of the web­site (in­clu­ding your IP ad­dress) to Google and the pro­ces­sing of this data by Google by down­loading and in­stal­ling the browser plugin avail­able at the fol­lowing link: https://tools.google.com/dlpage/gaoptout?hl=de.

Ob­jec­tion to data collec­tion
You can pre­vent the collec­tion of your data by Google Ana­ly­tics by cli­cking on the fol­lowing link. An opt-out cookie will be set, which will pre­vent the collec­tion of your data du­ring fu­ture vi­sits to this web­site.

De­ac­ti­vate Google Ana­ly­tics
For more in­for­ma­tion on how Google Ana­ly­tics handles user data, please see Google’s pri­vacy po­licy: https://support.google.com/analytics/answer/6004245?hl=de

Order pro­ces­sing
We have con­cluded an order pro­ces­sing agree­ment with Google and fully im­ple­ment the strict re­qui­re­ments of the German data pro­tec­tion aut­ho­ri­ties when using Google Ana­ly­tics.

Sto­rage pe­riod
Data stored by Google at user and event level, which are linked to coo­kies, user iden­ti­fiers (e.g. user ID) or ad­ver­ti­sing IDs (e.g. double click coo­kies, An­droid ad­ver­ti­sing ID), are an­ony­mized or de­leted after 14 months. For de­tails, please see the fol­lowing link: https://support.google.com/analytics/answer/7667196?hl=de

Hotjar
This web­site uses Hotjar. The pro­vider is Hotjar Ltd, Level 2, StJu­lians Busi­ness Centre, 3, Elia Zammit Street, St Ju­lians STJ 1000, Malta, Eu­rope (web­site: https://www.hotjar.com).  Hotjar is a tool used to ana­lyze your user be­ha­vior on this web­site. Hotjar al­lows us to re­cord your mouse mo­ve­ments, scrol­ling mo­ve­ments and clicks, among other things. Hotjar can also de­ter­mine how long you have re­mained with the mouse pointer on a cer­tain place. From this in­for­ma­tion, Hotjar creates so-called heat maps, which can be used to de­ter­mine which web­site areas are viewed pre­fe­ren­ti­ally by the web­site vi­sitor. Fur­ther­more, we can de­ter­mine how long you stayed on a page and when you left it. We can also de­ter­mine at which point you aban­doned your input in a con­tact form (so-called con­ver­sion fun­nels). In ad­di­tion, Hotjar can be used to ob­tain di­rect feed­back from web­site vi­si­tors.  This func­tion serves to im­prove the web­site operator’s web of­fe­rings. Hotjar uses coo­kies. Coo­kies are small text files that are stored on your com­puter and saved by your browser. They serve to make our offer more user-friendly, more ef­fec­tive and safer. In par­ti­cular, these coo­kies allow us to de­ter­mine whe­ther this web­site has been vi­sited with a spe­cific end de­vice or whe­ther the func­tions of Hotjar have been de­ac­ti­vated for the browser in ques­tion. Hotjar coo­kies re­main on your ter­minal de­vice until you de­lete them.  You can set your browser so that you are in­formed about the set­ting of coo­kies and allow coo­kies only in in­di­vi­dual cases,exclude the ac­cep­t­ance of coo­kies for cer­tain cases or in ge­neral and ac­ti­vate the au­to­matic de­le­tion of coo­kies when clo­sing the browser.When dis­ab­ling coo­kies, the func­tio­n­a­lity of this web­site may be li­mited.  The use of Hotjar and the sto­rage of Hotjar coo­kies are based on Art. 6 para. 1 lit. f DSGVO. The web­site ope­rator has a le­gi­ti­mate in­te­rest in ana­ly­zing user be­ha­vior in order to op­ti­mize both its web of­fe­ring and its ad­ver­ti­sing. If a cor­re­spon­ding con­sent has been re­quested (e.g. con­sent to store coo­kies), the pro­ces­sing is based ex­clu­si­vely on Art. 6 (1) lit. a DSGVO; the con­sent can be re­voked at any time.

De­ac­ti­vating Hotjar
If you would like to de­ac­ti­vate the data collec­tion by Hotjar, click on the fol­lowing link and follow the in­st­ruc­tions there:
https://www.hotjar.com/opt-out Please note that de­ac­ti­vating Hotjar must be done se­pa­r­ately for each browser or end de­vice. For more in­for­ma­tion about Hotjar and the data it collects, please see Hotjar’s pri­vacy po­licy at the fol­lowing link: https://www.hotjar.com/privacy

Con­tract on order pro­ces­sing
We have en­t­ered into an order pro­ces­sing con­tract with Hotjar to im­ple­ment the strict Eu­ro­pean data pro­tec­tion re­gu­la­tions.